Corporate communications to a regular audience of 5,000+
Joyful Communications has supported the Bowen Basin Mining Club’s bi-monthly events for over 7 years. The regular communications support, from social media to email newsletters, communications strategy and collateral creation, has seen the BBMC (as it’s affectionately known) grow and succeed through the ups and downs of the mining industry, and even a global pandemic that crippled other event-based businesses.
Words that cut through to the right audience – in all sorts of situations
After 7 years of writing for the BBMC, the right words come almost instantly. That’s the beauty of being industry specialists – we are comfortable talking the language of industry in almost any context.
When the pandemic struck in 2020, events like the BBMC’s luncheons suddenly stopped. And we didn’t know how long they’d be stopped for. The important part of supporting the BBMC became finding the right channel for them to continue to engage their audience, ready for when events came back online. Our solution? A regular podcast, featuring the industry leaders that would usually speak at a luncheon. Plus a 15-minute video series interviewing industry leaders. They’re not the formats that the BBMC would usually communicate through, but they did the trick – and the BBMC events returned at full capacity in November 2020, plus a sold-out Queensland Mining Awards in September 2020.
I’ve worked with SJP and Deb for eight years now…they are the best! Amazing, professional and an integral part of the behind-the-scenes magic at the Bowen Basin Mining Club – I couldn’t be without them.
– Jodie Currie, Bowen Basin Mining Club
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