Manuplex – Website and Capability Statements

Refining a market leader’s service offering

Manuplex approached Joyful Communications based on our mining industry expertise and reputation – when they’d spent time and money with other providers who just didn’t talk the right language. Manuplex had a market-leading approach and several ‘diamond in the rough’ products – they just needed the right way to talk about them. 

With a long history of success in underground mining but a growing business servicing open cut mining, construction and major projects, Manuplex also needed to update their messaging to reach new clients, who were each looking for something different from a service provider. 

Back to basics, to get the right messaging to the right people

We completely reimagined the way that Manuplex talked about their products and services, streamlining an offering that had grown organically but needed to take the next step. 

Over a series of in-person workshops with key staff, we strategised and refined key messaging into a matrix before we wrote a single word of copy. Once we’d had this matrix approved, it then became the guidepost for a website makeover and new capability statements (each targeted at different audiences). The way the business talks about capabilities has changed for the better.

We delivered:

• A website
• A specialist mining industry capability statement
• A construction industry capability statement
• Award entries for the Queensland Mining Awards and supporting collateral for the Queensland Mining and Engineering Exhibition

And while the process took a while, it was worth it for the accurate messaging and on-point content.